A New Dream for Naples on the Gaviota Coast

Foreclosure is not a joyful word and usually conjures up images of struggling homeowners trying to hold onto their most prized possession.  But, to see the word foreclosure paired with the proposed development site at Naples on the Gaviota Coast was a cause for celebration for many in the environmental and ecology movements. A biological hot spot, where Northern and Southern Mediterranean plant communities meet, Naples is the last stretch of undeveloped coastline in Southern California.  For years this beautiful site has been a battleground between environmentalists who believe in preservation of the land and developers who want to turn nature into dollar bills.

Leading the charge for the environmentalists are many citizen action groups, including:  the Naples Coalition, Gaviota Coast Conservancy, Gaviota Action, EDC, and Surfrider.  Their adversary?  Matt Osgood, Orange County Developer. Osgood’s dream for the last undeveloped coastline in Southern California?  72 luxury homes. Osgood foreclosed on the Naples property on May 13th of this year.  The land auction was held on the steps of the Santa Barbara County Courthouse.  The starting price of the property was $50 million dollars.  Not surprisingly, no bids were made  that day.  That makes Osgood’s lender, First Bank of Missouri,  the official owner of the 1,046 acre land holding.  Osgood, (whose motto throughout the 12 year battle to develop Naples could be “I’ll be back.”), is still the “lead manager” of the proposed project.   Osgood also claims that he has the right of first refusal if another buyer comes forward and the right to purchase the land at a later date.  None of Osgood’s assertions could be verified.

I have nothing against Matt Osgood.  I hope that he has a wonderful life.  I just wish that he had a better dream for the Gaviota Coast. Two years ago, when Osgood’s plan to develop Naples seemed inevitable, I allowed myself to imagine, “What would happen if Matt Osgood took  a Permaculture Design Course?  What if on one of his forays over the land, he had an epiphany? What if he had gotten out of his car and observed and listened to the land?”  The following post is the result of my musings.

A New Dream

The Beautiful Gaviota Coast

The Gaviota Coast Is Clear, If Only In My Mind

When left to my imagination, Naples encounters a very interesting non-development. In a parallel universe … Naples owner and Orange County developer Matt Osgood had an epiphany as he drove his Range Rover through his proposed development site on the Gaviota coast late Tuesday afternoon.

Here is Matt’s account of the event: It was unusual.  I had a strong impulse to pull my Range Rover over.  The feeling was so overwhelming; I finally stopped my car and got out.  I decided to sit down and observe the land around me.  To my surprise, as I sat quietly in the shade of my SUV, Naples began to reveal itself to me. Butterflies landed on colorful wildflowers.  A golden eagle soared in long circles above me.  The chaparral was thick and noisy with birds and insects.  I heard a larger animal, (Bear? Bobcat? Mountain lion?), softly moving in the brush.  Dos Pueblos Creek sparkled in the sun and I recalled that it was home to one of the largest populations of steel head trout.  A fox, unaware that I was there, ran swiftly across the wildflower meadow.

As I looked around, with no agenda other than to observe, I recalled that this is the only place in the nation that has an ecological transition zone between Northern and Southern Mediterranean plant communities.  Looking at the abundant plant life that surrounded me, I could see why the Gaviota coast is considered one of the world’s hot spots for biodiversity.  More than 1,400 plant and animal species are found here.  Twenty-four of them are threatened or endangered. ‘What a responsibility I have to this place,’  I murmured, as two blue whales leaped in the Santa Barbara Channel below me.  I had read years ago that the healthiest coastal ecosystem in Southern California is located here. I imagined where the 3,700- to 13,000-square-foot homes would be situated … right where the oak and sycamore trees were.  I thought of the ultra-rich owners of these luxury homes driving their SUVs up their newly asphalted driveways, turning the fox into road kill.  I imagined the wildflowers transformed into front lawns, complete with household pesticide and herbicide use: toxic chemicals that would run down the landscape and into Dos Pueblos Creek.  Once there, they would harm the red-legged frogs that I could hear croaking in the distance. The houses were going to be big and beautiful, but then I had an image of all of the resources necessary to build these giant luxury mansions.  I thought of the places around the world that would be affected by the extraction of the resources needed to build the homes.  I realized how my development would harm not only Naples, but other parts of the world.

‘I’ll make a lot of money,’ I reassured myself.  ‘But, how much money do I really need?  How much money is enough?  Would I rather go down in history as the man who destroyed this pristine area or as the man who stops the madness?  The one who sees reason and says enough is enough!’ These new thoughts were unsettling and for some reason, I found myself crawling to the nearest oak tree. I rested my back against its massive trunk and looked up at the sky.  The late afternoon sunlight filtered through the green canopy and fell to the ground around me.  I took a deep breath, and in that moment, I knew.  I saw everything so clearly.  I would not be the one to develop this place.  I would not open the door for future development to happen here. Contrary to appearances, Naples wasn’t mine to do with it what I wanted.  The absurdity of my plan to build 72 large-scale luxury homes began to disintegrate before my eyes.  ‘3,700 to 13,000 square feet …’ I mused.   ‘What was I thinking?  Why not use my talents to repair what is already broken?  Instead of breaking what is irreplaceable?’

With that thought, I saw what I must do.  I would develop urban areas, inner cities where the buildings are substandard.  Places where the only businesses are fast-food restaurants and liquor stores.  I could use my time and money to improve people’s lives.  There were schools to be built, senior centers, parks, living roofs and gardens.  I’d invite nature back to the city, instead of bringing the city to nature.  I could take the beauty that I saw in this place, the therapeutic benefits that I feel here, into the urban landscape.  I’d renovate, invigorate, and redesign those forgotten places; the inner cities that I was usually too scared to enter. For the first time in more than 10 years, I felt free.  The fight was over.  I now had a mission.  I would be Matt Osgood, Re-developer.  I would go down in history, not as the man who destroyed the last remnant of the Southern California coastline, but as the man who saved it.  Who changed his course in midlife and in the process improved the lives of millions in cities across America.

Then I did the most surprising thing of all; something that I never thought that I could or would do, not in a million years.  I took my cell phone out of my pocket, dialed 4-1-1, and asked for the number of the Land Trust for Santa Barbara County.  There was an important matter that I wanted to discuss with them.

Note: Matt Osgood ceded all 1,085 acres of land that he owned at Naples to the Land Trust for Santa Barbara County, with the stipulation that it remain a wildlife sanctuary and never be developed.  He is now focusing his efforts on rebuilding inner cities across America. For more information about Naples, visit www.savenaples.org.

This is not true…. yet. I’m still hoping!

3 Comments on “A New Dream for Naples on the Gaviota Coast

  1. I’m glad to hear that another natural space has been saved from development. Unfortunately this natural space may still be damaged by the impacts of mankind’s greed and negligence: if estimates based on historical data (not even computer modeling) prove correct, climatologists estimate that world sea levels will rise approximately 6 feet by 2100. Low laying areas such as the Gaviota Coast will be impacted, as will many others. Plans in place now to build dikes 2 feet tall in the San Joaquin Valley will likely prove sorely inadequate. Our environment is in the process of changing; the general public needs to recognize this and accept responsibility for immediate action to address the change, even if they do not accept responsibility for the cause of the change.

  2. Beautiful words to describe bulldozers on a natural landscape. The people of goleta are opposed. The dwindling water supply can’t support it. Im sure that the fox will be disappointed. The seals who rear their young on this secluded stretch will not appreciate the dog’s of the extremely wealthy chasing after their pups. Maybe they can find a new beach in southern California without foot traffic? Please leave your beautiful vision in Orange county where the results are obviously in full swing .

    • Note: according to the s.b. independent, he’s changed his mind, found some foreign investors and is currently gassing up the bulldozers for his friend, Mr. Fox.

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